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Audience. Purpose. Outcome.
What Really Matters in Communication: A Strategy Primer Workshop THE PROBLEM When communication fails, projects and organizations can collapse. Not because people don’t work hard,…
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About Human/AI Hybrid Workflows
Though many people may reject AI outright, it is here now and is undeniably helpful in a variety of use cases. The communications field is…
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Understanding: the Core of AI Search
The way we find information online is undergoing its most profound transformation. For years, search engines relied on keyword matching, a system that, while effective,…
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The Shifting Landscape of PR & Philanthropy
Halfway through 2025 and don’t have a good feeling about where to go from here? You’re not alone. Significant US federal funding cuts are reshaping…
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The Costs of Non-Strategy
Let’s be honest: many people in communications roles don’t work strategically or proactively. This is a problem in our industry, for our employers and our…
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Decoding the PR Playbook
7 Communication Strategies That Shape Our World We know companies and individuals want to grab our attention and sway our thinking. Behind headlines and social…
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Inspiration is the Point
Let’s not kid ourselves. Direct experience is more powerful than anything secondhand. It leaves a deeper, longer-lasting impression than any message we can craft. Every…
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Roots of AI: Deep Blue Speaks
Hello, I am Deep Blue. I am the computer that IBM built to play Garry Kasparov, the greatest (human) chess player ever. Garry beat me…
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Persuasion Is the Job
Too often, public relations work lacks strategy. People churn out posts and press releases. Occasionally they land. Often, they just add noise. That’s why journalists…
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Blinded by Bright Shiny Things
In stock market trading, an old adage advises, “The trend is your friend.” Reactive buying and selling reflect a herd mentality. Public relations work often mirrors this.…
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Audience Isn’t “Everyone”
Audiences matter most, but audience doesn’t mean “everyone.” That’s a myth. For communications with real impact—the kind that serve business, mission or a movement—we should…
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Carpe Diem! (Seize the Day)
The U.S. is at a turning point politically, culturally, and economically. The level of disruption today is unlike anything seen in a generation. With uncertainty…
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Practicum Strategy 