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AI Fails in Star Trek: The Original Series
Another in a series exploring ideas and observations about AI. Beginning in 1966, Star Trek: The Original Series (TOS) boldly introduced mass TV audiences to the…
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Aim Higher
Communication is more than just the transmission of information. At its best, it holds the power to transform. It can shape opinions, drive action, and…
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AI has a Goldilocks Complex
A segment of LinkedIn users have become the AI Thought Police, accusing anyone who uses an em-dash of laziness at best or intellectual dishonesty at…
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Do Something Real
Want to stand out? Tell your client: Do something different. Do something bold. Do something real. Early in my career, a client pushed me to…
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Strategy Is Everyone’s Business
Strategy isn’t just for executives. It’s not just for the sales or marketing team, the PR department, or the boardroom. Strategy is everyone’s business. Of…
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Awareness Is Not Enough
In public relations, awareness is often treated as the ultimate goal. But awareness alone accomplishes nothing. It’s intangible, vague, and, ultimately, meaningless if it doesn’t…
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Measuring the Impact of Your Communications
A strategic communication plan is only as strong as its results. Without measurement, organizations risk investing in messaging that doesn’t resonate or achieve business objectives.…
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The Role of Leadership in Effective Communication
Great leaders are great communicators. Whether addressing employees, stakeholders, or the public, leadership communication sets the tone for an organization’s culture and reputation. Yet, many…
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Aligning Communications with Business Goals
Communication should never exist in a vacuum. Every press release, internal memo, and social media post should tie back to broader business objectives. However, many…
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How to Build a Crisis Communication Plan
No organization is immune to crises. From reputational risks to operational failures, how a company responds in the first few hours can determine the long-term…
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The Power of Strategic Communication
In an increasingly noisy media landscape, organizations cannot afford to communicate without a strategy. Messages that lack purpose, structure, or audience alignment risk being ignored…
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Practicum Strategy 