The Practicum Methodology course teaches the practical steps for the development and implementation of strategic communications.
Offered as in-person or online study, communicators and business leaders can learn the fundamentals of strategic communications planning and practice, as well as the keys to successful implementation of a plan.
The benefits include:
Build institution-wide clarity by aligning communication goals with organizational priorities, improving coordination across departments and reducing wasted effort.
Strengthen executive decision-making by producing actionable communication strategies supported by metrics and evaluation rather than ad hoc tactics.
Enhance organizational culture by training leaders to deliver consistent, compelling key messages that reduce confusion and improve trust among staff and stakeholders.
Advance personal leadership capacity by mastering a replicable methodology that equips participants to solve communication challenges, adapt strategies in real time, and guide teams through complex institutional changes.
Demonstrate measurable outcomes through reports that connect communication activities directly to enrollment, funding, reputation and other institutional objectives.
Standard course fee for individuals is $499.00 per seat, payable via Zelle or Venmo; group rates are available.
To enroll or ask questions, contact Robert
Download the latest Course Overview for 2026 below for more details.
What people are saying about the Practicum course:
“This course transformed how I approach communications in complex work systems. The clarity of thought, sharp frameworks, and real-world relevance helped me reimagine internal strategy as something dynamic and deeply human. I walked away with practical tools for influence, systems thinking, and stakeholder alignment that I use every day. Robert doesn’t just teach—he shifts how you think. Highly recommended!”
-Anjana Nair, Columbia University
More about the Course
This nine-part course of study unites communications vision with implementation. Understanding your Audience, Purpose and Outcomes are fundamental elements. Together, we demystify strategy with a knowledge base and a common vocabulary.
The modules take you through the steps to develop an actionable plan for strategic communications. The course is modeled on a rigorous but accessible process: the Practicum Methodology.
The full program consists of a weekly classroom session, independent writing assignment and a discussion section.
Typically, the time commitment for plan development is a minimum of 24 hours, which can be spread across days or weeks. The objective is to create a comprehensive, thoughtful communications plan that you can implement rapidly.
Practicum Strategy 