Halfway through 2025 and don’t have a good feeling about where to go from here? You’re not alone. Significant US federal funding cuts are reshaping the landscape. Organizations like yours face unprecedented challenges, but also opportunities for innovation and growth.
Fear not! The future of giving is here, and it demands agility, innovation and a deeply-integrated approach to public relations and fundraising. To emerge as a strategic powerhouse, directly driving revenue and cultivating essential donor trust, the PR team must become a true partner with the development team. Actionable intel and tactical advice included in the full report.
Key Takeaways from the Report:
- PR is Your Revenue Driver: Effective PR is no longer optional; it’s a vital, revenue-generating tool that builds credibility and secures essential support.
- Digital-First & Personalized Giving: Donors expect hyper-personalized experiences across virtual events, mobile platforms, and social media. AI and automation are key to delivering this, boosting efficiency and even fundraising revenue.
- Impact & Transparency Reign: Donors demand measurable results and radical transparency. Organizations that clearly demonstrate their impact are building deeper, more loyal relationships.
- Resilience in Action: Despite federal cuts, resilient organizations are thriving by diversifying funding, forging strategic partnerships, investing in workforce resilience, and leveraging advocacy to fill critical gaps. Organizations with strong local ties, those in high-visibility sectors (like mental health and hunger relief), and those attracting major private philanthropy are demonstrating remarkable adaptability.
Want to understand these shifts and equip your organization for sustainable growth? Download the full report for comprehensive insights and actionable strategies to navigate this dynamic environment: bit.ly/4la5JRh.
This new white paper is the first of a series in collaboration with Michael Ostroff, Founder and Co-Managing Partner, Amplify Partners, Consultants and Advisers to Nonprofits and Foundations.
To learn more about what Practicum Strategy can do for you, visit: bit.ly/44bRWDL
(c) 2025 Robert Hornsby, Founder, Practicum Strategy. All rights reserved.
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